apparel, books, video games, computer hardware, computer software, flowers, linens, jewelry, music, gifts, tools, footwear and home décor. Once you choose a product, select a niche product line. For instance, instead of selling all kinds of toys, you can specialize in specific types of toys like educational toys. Or instead of selling jewelry in general, you can sell diamond rings. Now that you know your products, it is time to explain the process of setting up an online store.